Marketing Automation
With automation, do more with less.
Automate your marketing and sales processes in an instant.
What is marketing automation?
Marketing automation is a tool that allows you to automate certain tasks through a scenario. This scenario or workflow is defined based on a set of rules and conditions that trigger automated actions. These actions include sending emails and SMS messages, assigning contacts to different lists, updating information in your contact database, and more.
Basic examples of automated scenarios
Keep things simple with simple automated scenarios that will allow you to have happy contacts. Set up a workflow to automatically send a welcome email when a user signs up, or schedule an automated message with a coupon code to wish your contact a happy birthday.
Examples of advanced automated scenarios
Create an automatic conversion machine with more advanced scenarios that offer an individualized experience for each contact. Track customers through the purchase process through lead scoring (qualification of prospects) and connect with them through scenarios that adapt to their behavior and needs.
Optimize the performance of your campaign
Be as precise as you want by creating the automated scenario you want. Try two different routes using an A / B test and optimize the entire experience with your workflow conditions. The possibilities are endless!
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